Social Media is the heart and soul of any business. Right
from small startup’s to higher end business, each brand has a dedicated social
media team to interact with the customers and thereby increasing the brand
value.
Starcount, a social playlist, complied data across various
social media networks (such as Facebook, Twitter, Google+, YouTube etc.) and
provided the result for top 10 brands for this year.
- Samsung Mobile – 14 million fans in Facebook, 4 million followers in Twitter, 86 million views in YouTube
- Disney – 2 million fans in Facebook, 1 million fans on Chinese network Sina Weibo
- National Geographic – 160 million views in YouTube
- Nike – 50 million views in YouTube
- Google – 3 million fans in Facebook
- Coca-Cola – 15 million Facebook fans in 2013, 58 million views in YouTube
- Mtv – 10 million fans across Facebook, Twitter and Google+
- Facebook – 16 million fans in Facebook
- Instagram – 16 million followers in Twitter
- YouTube – 3 million fans in Google+
Brand defines value; an intangible and unique asset to a company. If it is not show cased in a right sense and doesn't meet the expectations of the users, the engagement of Brand with the real life drops. Ultimately, it results in a diminished usage of the product!
Lets see how these brands catch up with each other to acquire more loyal customers in 2014 :)
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